Buy-A-Website Guide: What To Check Before You Buy

Thinking of buying a website?

Buy-A-Website Guide

There are plenty of bargains on the web, from health blogs, e-commerce websites to link directories and technology blogs, but when you are considering buying a site (from anywhere), you must be careful that you perform due diligence and research, and verify everything that is being claimed in the listing. It goes further than just verifying all the claims in the listing. You have to delve even further if you want to avoid some unpleasant surprises after you purchase the site.

Buying a Website

You’re going to have to play detective a bit, and there are some useful tools to help you do this. Here are some questions to consider when thinking about buying a website:

  • Does the listing have a detailed, clear description of the site and its assets, traffic and revenue?
  • What stage in the Life Cycle of a site is this site in? Are traffic and revenue rising or declining, and is there room for expansion?
  • How much competition is there and how do they compare in regards to position in the serps, price, product quality, etc.?
  • Are there any obvious violations of FTC regulations, trademark or copyright violations, etc.? You can do a trademark search online at TESS (for US trademarks) and use Copyscape to check the uniqueness of the content.
  • Check the site’s reputation in places like Rip Off Report and Better Business Bureau.
  • If products or services sold on the site are outsourced, will you continue to have access to those vendors or suppliers

Buying websites can be an immensely exciting opportunity.

Just be sure to bear in mind that some sellers may exaggerates or perhaps conceal important information about the site. It’s up to you as a buyer to distinguish between real, verifiable information and information that is incomplete or arguably misleading. Bear in mind that due diligence will vary based from site to site based on the type of site it is, traffic sources and revenue streams of the site. This effort up-front before you buy will be worth the effort in the long term.

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